Turn-key social media management.
Increase Your Audio Brand's Awareness
Creating a social media presence is tough. It’s a lot tougher for audio brands. You need to post content regularly. It needs to appeal to audio engineers, producers, and musicians specifically. And most importantly, it needs to be technically correct so you don’t get roasted in the comments section.
Case Study: Feb 2023 - Sept 2023
Soyuz Microphones
Soyuz Microphones are an upscale brand of handmade microphones. MixBus Marketing managed their entire social media funnel, from media production to user-generated content curation.
The Results
Average new followers per month
We raised reach on this account by an average of 79.3% per month, year over year. We saw a significant uptick in new followers from July-October when we began releasing new original content weekly and then a sharp decline after our contract ended and new content slowed.
+79.3%
Accounts Reached per Month
+81.8%
New Followers per Month
Average New Followers per Month
The Highlights
Our blueprint for growing Soyuz Microphones' Instagram Presence
Content Designed for Social Media Engagement
We shot and edited this short video of a Leslie cabinet mic’ed up with Soyuz at Belmont’s Curb College of Music. It became the most popular organic (non-boosted) post in the account’s history.
Bespoke Content for Events, Holidays, and Pop Culture References
We created these videos and photos to celebrate holidays, reference pop culture, and showcase Soyuz’s participation in industry or reseller events.
Curated User Generated Content
We coordinated with popular audio industry influencers to commission video and photo content for Soyuz’s channels or gathered existing posts and repurposed them in coordination with the original content creators.